Shell sparks outrage after promoting fossil fuels with Fortnite campaign 2023

Shell has been criticized for targeting a younger demographic following its Fortnite campaign promoting the use of gas amid the current climate crisis.

According to NASA, 97% of published climate scientists agree that global warming is real and that humans are causing the problem.

In fact, projections show that over the next 50 years, the tropics, coasts, and former arable lands will become increasingly unlivable, displacing millions of people.

With this in mind, it is no surprise that a recent 2021 study found that 83% of children and young people between the ages of 16 and 25 feel humans have “failed to care for the planet.” ”.

And Shell appears to be looking to reinforce that belief with its latest marketing campaign promoting gas to young audiences through Fortnite and social media.

The company worked with creators on Fortnite to promote its new premium gas with a map called Shell Ultimate Road Trips. Players must first fill up at a Shell gas station before starting and are encouraged to share screenshots of their gameplay online.

Content creators on various social media platforms were sponsored by Shell to promote the campaign, and famous gamers were “invited” to try out the map. Media Matters has identified at least six Twitch streamers who partner with the company:

• ‘Who punished’
• ‘NateHill’
• ‘Chica’
• ‘brookeab’
• ‘The Astronaut’
• ‘Grady_Rains’

Despite its best efforts to win over the younger generation, Shell’s campaign was largely met with outrage due to its lack of concern for current global conditions.

To tackle climate change, the IEA has published the Net Zero Roadmap which sets out a global roadmap to bring the world’s energy sector to net zero and limit global warming to 1.5°C .

And that roadmap clearly warns that “upstream oil and gas projects do not need to have a long implementation period”.

However, Shell is rolling out a business plan that, according to Bloomberg, will put “oil and gas front and center while giving a smaller supporting role to low-carbon efforts.”

And it seems marketing aimed at children is part of that plan. Check out all the latest entertainment news on our site here.

Categories: Entertainment
Source: Tekmonk Bio