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Below is an overview of Bluesky Social.
X, formerly Twitter, still has plenty of competitors. One of the most notable companies is Bluesky, which emerged as an alternative to X and was backed by former Twitter CEO Jack Dorsey.
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But what is Bluesky Social? How is it different from X? And can it emerge as a strong competitor? Here’s everything you need to know about the platform.
What is Social Bluesky?
Bluesky Social is a free, decentralized microblogging social media client built on the AT Protocol, an open source technology. In many ways, it is similar to Mastodon, a decentralized social network built on the ActPub Protocol.
Although Bluesky was initially a project within Twitter, it became an independent company in 2021. In 2022, the two companies completely severed their service agreement.
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The Bluesky app is very similar to X (formerly Twitter). On Bluesky, you can post with text and images. However, as of October 2023, there is no ability to post videos or GIFs.
You also have the option to switch between algorithmic and chronological feeds. While X lets you build lists to create custom feeds, Bluesky has feeds with custom algorithms that you can add to your own app.
Because Bluesky is decentralized, you can use a custom domain with your account or join the main Bluesky Social domain. Domain names can be used to verify accounts from journalists and public figures, but blue check mark verification does not appear on the platform.
How is Bluesky Social different from X (Twitter)?
There are some major differences between Bluesky and X. The most obvious is that Bluesky is built on a decentralized protocol, while X is a centralized application.
Bluesky also makes money in other ways. Instead of monetizing the platform through advertising, Bluesky has a paid custom domain plan. It has also raised $8 million in seed funding. This doesn’t mean the platform will be ad-free forever, but Bluesky said on the Bluesky blog that advertising cannot be its dominant business model due to its decentralized nature.
One difference between Bluesky and X is that because Bluesky is still in beta, the user base is still relatively small. In October 2023, the platform reached 1.5 million users.
As part of the beta version, Bluesky is also invite-only. You need an invitation code to join the platform.
How does Bluesky invitation work?
To join Bluesky, you need to enter the invitation code when registering for the application. You can receive Bluesky invitation codes from existing users or by joining the waitlist. Without the code, you cannot create an account on the app.
People with Bluesky accounts will sometimes receive codes that they can share. You can find these by tapping the hamburger icon at the top left of the app and checking the invite code field under your follower count.
How to create an account on Bluesky
Once you have a Bluesky invitation code, signing up for the platform is relatively easy.
To get started, open the Blueksy app and select Create new account. Then follow these steps:
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- Choose your hosting provider. Bluesky is the default server. Then select Next.
- On the next page, you will need to enter your invitation code.
- After entering the code, you will be asked to enter your email address, password, and date of birth.
- Finally, enter your username and select Next.
And that’s all you need to do to create your account. You can also change your Bluesky name if you change your mind in the future.
Download: Bluesky for Android | iOS (Free)
Is Bluesky the best Twitter alternative?
You may be wondering how relevant Bluesky is given how much X (Twitter) alternatives are struggling to succeed.
Because of its relatively simple interface, Bluesky may appeal to those who are intimidated by the many versions of Mastodon. It has many core X features as well as more user control over your timeline with custom feeds.
The current lack of ads will also appeal to those who don’t like how often ads appear on X.
However, with a much smaller user base, it will take time for Bluesky to become a real competitor. The growth it managed to maintain after exiting beta will be essential to its success as a platform.
Keep an eye on Bluesky
If you’ve been patiently waiting for a viable X alternative then you might want to keep an eye on Bluesky.
Although it is only in its early days, the platform is showing promising growth and will likely accelerate after exiting beta.
Categories: Tips & Tricks
Source: Tekmonk Bio
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