{"id":387,"date":"2023-08-08T22:03:49","date_gmt":"2023-08-08T22:03:49","guid":{"rendered":"https:\/\/tekmonk.edu.vn\/bio\/how-to-use-instagram-insights-to-understand-your-audience-better\/"},"modified":"2024-04-04T03:02:04","modified_gmt":"2024-04-04T03:02:04","slug":"how-to-use-instagram-insights-to-understand-your-audience-better","status":"publish","type":"post","link":"https:\/\/tekmonk.edu.vn\/bio\/how-to-use-instagram-insights-to-understand-your-audience-better\/","title":{"rendered":"How to Use Instagram Insights to Understand Your Audience Better 2023"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;387&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;How to Use Instagram Insights to Understand Your Audience Better 2023&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n<p>In this Article, We will know about How to Use Instagram Insights to Understand Your Audience Better. Please like and share if You are interested!<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_52 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69e7ff83583d6\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69e7ff83583d6\"  type=\"checkbox\" id=\"item-69e7ff83583d6\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/tekmonk.edu.vn\/bio\/how-to-use-instagram-insights-to-understand-your-audience-better\/#What_Is_Instagram_Insights\" title=\"What Is Instagram Insights?\">What Is Instagram Insights?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/tekmonk.edu.vn\/bio\/how-to-use-instagram-insights-to-understand-your-audience-better\/#How_to_Access_Instagram_Insights\" title=\"How to Access Instagram Insights\">How to Access Instagram Insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/tekmonk.edu.vn\/bio\/how-to-use-instagram-insights-to-understand-your-audience-better\/#What_Each_Instagram_Insight_Means\" title=\"What Each Instagram Insight Means\">What Each Instagram Insight Means<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/tekmonk.edu.vn\/bio\/how-to-use-instagram-insights-to-understand-your-audience-better\/#Date_Range\" title=\"Date Range\">Date Range<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/tekmonk.edu.vn\/bio\/how-to-use-instagram-insights-to-understand-your-audience-better\/#Accounts_Reached\" title=\"Accounts Reached\">Accounts Reached<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/tekmonk.edu.vn\/bio\/how-to-use-instagram-insights-to-understand-your-audience-better\/#Accounts_Engaged\" title=\"Accounts Engaged\">Accounts Engaged<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/tekmonk.edu.vn\/bio\/how-to-use-instagram-insights-to-understand-your-audience-better\/#Total_Followers\" title=\"Total Followers\">Total Followers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/tekmonk.edu.vn\/bio\/how-to-use-instagram-insights-to-understand-your-audience-better\/#Content_You%E2%80%99ve_Shared\" title=\"Content You\u2019ve Shared\">Content You\u2019ve Shared<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/tekmonk.edu.vn\/bio\/how-to-use-instagram-insights-to-understand-your-audience-better\/#How_to_Check_Insights_for_an_Individual_Post_on_Instagram\" title=\"How to Check Insights for an Individual Post on Instagram\">How to Check Insights for an Individual Post on Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/tekmonk.edu.vn\/bio\/how-to-use-instagram-insights-to-understand-your-audience-better\/#How_Instagram_Insights_Can_Help_You\" title=\"How Instagram Insights Can Help You\">How Instagram Insights Can Help You<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/tekmonk.edu.vn\/bio\/how-to-use-instagram-insights-to-understand-your-audience-better\/#Learning_Your_Audience_Behavior_Through_Insights\" title=\"Learning Your Audience Behavior Through Insights\">Learning Your Audience Behavior Through Insights<\/a><\/li><\/ul><\/nav><\/div>\n\n<div id=\"ftwp-postcontent\">\n<p class=\"heading_excerpt\">Instagram\u2019s analytics feature can help you understand what content resonates with your audience the most.<\/p>\n<p>Do you want to know more about your audience? Instagram Insights will tell you. With over 1.62 billion users on the platform and an awful lot of content competing for their attention, Instagram Insights can help you win over your audience.<\/p>\n<p>We\u2019ll go over everything you need to know about using Instagram Insights to understand your audience\u2019s behavior, get more interactions, and ultimately grow your follower count on the Instagram platform.<\/p>\n<h2 id=\"ftoc-heading-1\" class=\"ftwp-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Instagram_Insights\"><\/span>What Is Instagram Insights?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Instagram Insights is an analytics feature that helps you understand who your audience is, when they\u2019re most active, and what type of content they engage with.<\/p>\n<p>With Instagram Insights, you can get statistics for your posts and understand what the numbers are really trying to tell you. This way, you can move away from guesswork to building an Instagram strategy that actually works.<\/p>\n<h2 id=\"ftoc-heading-2\" class=\"ftwp-heading\"><span class=\"ez-toc-section\" id=\"How_to_Access_Instagram_Insights\"><\/span>How to Access Instagram Insights<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To access Instagram Insights on mobile:<\/p>\n<p>3 Images <picture><img decoding=\"async\" data-expand=\"600\" class=\"lazyload\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1 1'%2F%3E\" data-src=\"https:\/\/external-content.duckduckgo.com\/iu\/?u=https:\/\/static1.makeuseofimages.com\/wordpress\/wp-content\/uploads\/2023\/08\/an-instagram-homepage-1.jpg\" alt=\"How to Use Instagram Insights to Understand Your Audience Better 1\" \/><\/picture> <picture><img decoding=\"async\" data-expand=\"600\" class=\"lazyload\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1 1'%2F%3E\" data-src=\"https:\/\/external-content.duckduckgo.com\/iu\/?u=https:\/\/static1.makeuseofimages.com\/wordpress\/wp-content\/uploads\/2023\/08\/an-instagram-profile-2.jpg\" alt=\"How to Use Instagram Insights to Understand Your Audience Better 2\" \/><\/picture> <picture><img decoding=\"async\" data-expand=\"600\" class=\"lazyload\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1 1'%2F%3E\" data-src=\"https:\/\/external-content.duckduckgo.com\/iu\/?u=https:\/\/static1.makeuseofimages.com\/wordpress\/wp-content\/uploads\/2023\/08\/an-instagram-menu-page.jpg\" alt=\"How to Use Instagram Insights to Understand Your Audience Better 3\" \/><\/picture> <button class=\"lightbox__exit-btn icon i-close\">Close<\/button><\/p>\n<ol>\n<li>Open the Instagram app on your mobile device.<\/li>\n<li>Go to your profile by tapping on your profile picture in the bottom-right corner.<\/li>\n<li>Tap on the three horizontal lines in the top-right corner to open the settings menu.<\/li>\n<li>Select Insights from the popup menu.<\/li>\n<\/ol>\n<p>Now that you know where to find your Instagram Insights, let\u2019s explore each Insight.<\/p>\n<div style=\"clear: both; margin-top: 0em; margin-bottom: 1em;\"><a class=\"u22e41d3a9fdbca227c88f4902f7eafce\" href=\"https:\/\/tekmonk.edu.vn\/bio\/how-to-use-the-signal-app\" target=\"_blank\" rel=\"dofollow noopener\"><\/p>\n<style>.u22e41d3a9fdbca227c88f4902f7eafce , .u22e41d3a9fdbca227c88f4902f7eafce .postImageUrl , .u22e41d3a9fdbca227c88f4902f7eafce .centered-text-area { min-height: 80px; position: relative; } .u22e41d3a9fdbca227c88f4902f7eafce , .u22e41d3a9fdbca227c88f4902f7eafce:hover , .u22e41d3a9fdbca227c88f4902f7eafce:visited , .u22e41d3a9fdbca227c88f4902f7eafce:active { border:0!important; } .u22e41d3a9fdbca227c88f4902f7eafce .clearfix:after { content: \"\"; display: table; clear: both; } .u22e41d3a9fdbca227c88f4902f7eafce { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #E67E22; } .u22e41d3a9fdbca227c88f4902f7eafce:active , .u22e41d3a9fdbca227c88f4902f7eafce:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #D35400; } .u22e41d3a9fdbca227c88f4902f7eafce .centered-text-area { width: 100%; position: relative; } .u22e41d3a9fdbca227c88f4902f7eafce .ctaText { border-bottom: 0 solid #fff; color: #ECF0F1; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u22e41d3a9fdbca227c88f4902f7eafce .postTitle { color: #2C3E50; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u22e41d3a9fdbca227c88f4902f7eafce .ctaButton { background-color: #D35400!important; color: #ECF0F1; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https:\/\/eyqe9x962jf.exactdn.com\/wp-content\/plugins\/intelly-related-posts\/assets\/images\/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u22e41d3a9fdbca227c88f4902f7eafce:hover .ctaButton { background-color: #E67E22!important; } .u22e41d3a9fdbca227c88f4902f7eafce .centered-text { display: table; height: 80px; padding-left: 18px; top: 0; } .u22e41d3a9fdbca227c88f4902f7eafce .u22e41d3a9fdbca227c88f4902f7eafce-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u22e41d3a9fdbca227c88f4902f7eafce:after { content: \"\"; display: block; clear: both; }<\/style>\n<p><\/a><\/p>\n<div class=\"centered-text-area\">\n<div class=\"centered-text\" style=\"float: left;\">\n<div class=\"u22e41d3a9fdbca227c88f4902f7eafce-content\"><span class=\"ctaText\">See more:<\/span>\u00a0 <span class=\"postTitle\">How to Use the Signal App<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"ctaButton\"><\/div>\n<\/div>\n<h2 id=\"ftoc-heading-3\" class=\"ftwp-heading\"><span class=\"ez-toc-section\" id=\"What_Each_Instagram_Insight_Means\"><\/span>What Each Instagram Insight Means<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once you tap on the Insight menu from your profile, you\u2019ll see an Overview page.<\/p>\n<p>2 Images <picture><img decoding=\"async\" data-expand=\"600\" class=\"lazyload\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1 1'%2F%3E\" data-src=\"https:\/\/external-content.duckduckgo.com\/iu\/?u=https:\/\/static1.makeuseofimages.com\/wordpress\/wp-content\/uploads\/2023\/08\/instagram-7-days-date-range-1.jpg\" alt=\"How to Use Instagram Insights to Understand Your Audience Better 4\" \/><\/picture> <picture><img decoding=\"async\" data-expand=\"600\" class=\"lazyload\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1 1'%2F%3E\" data-src=\"https:\/\/external-content.duckduckgo.com\/iu\/?u=https:\/\/static1.makeuseofimages.com\/wordpress\/wp-content\/uploads\/2023\/08\/instagram-14-days-date-range-1.jpg\" alt=\"How to Use Instagram Insights to Understand Your Audience Better 5\" \/><\/picture> <button class=\"lightbox__exit-btn icon i-close\">Close<\/button><\/p>\n<p>Overview is the main tab of Instagram Insights.<\/p>\n<p>3 Images <picture><img decoding=\"async\" data-expand=\"600\" class=\"lazyload\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1 1'%2F%3E\" data-src=\"https:\/\/external-content.duckduckgo.com\/iu\/?u=https:\/\/static1.makeuseofimages.com\/wordpress\/wp-content\/uploads\/2023\/08\/instagram-insights-7-days-date-range-1.jpg\" alt=\"How to Use Instagram Insights to Understand Your Audience Better 6\" \/><\/picture> <picture><img decoding=\"async\" data-expand=\"600\" class=\"lazyload\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1 1'%2F%3E\" data-src=\"https:\/\/external-content.duckduckgo.com\/iu\/?u=https:\/\/static1.makeuseofimages.com\/wordpress\/wp-content\/uploads\/2023\/08\/instagram-insight-s-date-range-1.jpg\" alt=\"How to Use Instagram Insights to Understand Your Audience Better 7\" \/><\/picture> <picture><img decoding=\"async\" data-expand=\"600\" class=\"lazyload\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1 1'%2F%3E\" data-src=\"https:\/\/external-content.duckduckgo.com\/iu\/?u=https:\/\/static1.makeuseofimages.com\/wordpress\/wp-content\/uploads\/2023\/08\/update-icon-for-date-range-on-instagram-insights-2.jpg\" alt=\"How to Use Instagram Insights to Understand Your Audience Better 8\" \/><\/picture> <button class=\"lightbox__exit-btn icon i-close\">Close<\/button><\/p>\n<p>There are several pieces of information and filters on this page:<\/p>\n<ul>\n<li>Date range.<\/li>\n<li>Accounts reached.<\/li>\n<li>Accounts engaged.<\/li>\n<li>Total followers.<\/li>\n<\/ul>\n<p>Here\u2019s a look at each filter and tab.<\/p>\n<h3 id=\"ftoc-heading-4\" class=\"ftwp-heading\"><span class=\"ez-toc-section\" id=\"Date_Range\"><\/span>Date Range<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can change the selected time period for data insights by clicking Last 7 days in the top left-hand corner. Additionally, Insights are available for up to the Last 90 days. Click on Update to view insights for each category.<\/p>\n<h3 id=\"ftoc-heading-5\" class=\"ftwp-heading\"><span class=\"ez-toc-section\" id=\"Accounts_Reached\"><\/span>Accounts Reached<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>3 Images <picture><img decoding=\"async\" data-expand=\"600\" class=\"lazyload\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1 1'%2F%3E\" data-src=\"https:\/\/external-content.duckduckgo.com\/iu\/?u=https:\/\/static1.makeuseofimages.com\/wordpress\/wp-content\/uploads\/2023\/08\/instagram-insights-showing-the-number-of-accounts.jpg\" alt=\"How to Use Instagram Insights to Understand Your Audience Better 9\" \/><\/picture> <picture><img decoding=\"async\" data-expand=\"600\" class=\"lazyload\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1 1'%2F%3E\" data-src=\"https:\/\/external-content.duckduckgo.com\/iu\/?u=https:\/\/static1.makeuseofimages.com\/wordpress\/wp-content\/uploads\/2023\/08\/instagram-insights-showing-a-breakdown-of-accounts-reached.jpg\" alt=\"How to Use Instagram Insights to Understand Your Audience Better 10\" \/><\/picture> <picture><img decoding=\"async\" data-expand=\"600\" class=\"lazyload\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1 1'%2F%3E\" data-src=\"https:\/\/external-content.duckduckgo.com\/iu\/?u=https:\/\/static1.makeuseofimages.com\/wordpress\/wp-content\/uploads\/2023\/08\/instagram-insights-showing-impressions-for-accounts-reached-within-7-days.jpg\" alt=\"How to Use Instagram Insights to Understand Your Audience Better 11\" \/><\/picture> <button class=\"lightbox__exit-btn icon i-close\">Close<\/button><\/p>\n<p>The Accounts Reached section refers to the number of unique accounts that have seen your content at least once within the selected time period. On this page, you will see your total Reach and Impressions. These are similar but slightly different.<\/p>\n<p>Reach is the number of people who saw your post, and it is divided into followers and non-followers.<\/p>\n<p>On the other hand, Impressions are the number of times your post was seen and where it was seen on the Instagram app (from your profile, home, hashtags, or the Explore page).<\/p>\n<p>If your goal is to get more followers on Instagram, then you need to increase the number of non-followers your posts are reaching through hashtags and on the Explore page. You can do this by creating engaging posts that your followers like. Once the Instagram algorithm is convinced that your followers like it, it will suggest your post to non-followers on the Explore page.<\/p>\n<p>Additionally, you can use the right keywords and learn how to add alt text to your Instagram posts.<\/p>\n<div style=\"clear: both; margin-top: 0em; margin-bottom: 1em;\"><a class=\"u77e9617a1364cd3278572c1f0f88a072\" href=\"https:\/\/tekmonk.edu.vn\/bio\/4-reasons-to-avoid-threads-from-meta\" target=\"_blank\" rel=\"dofollow noopener\"><\/p>\n<style>.u77e9617a1364cd3278572c1f0f88a072 , .u77e9617a1364cd3278572c1f0f88a072 .postImageUrl , .u77e9617a1364cd3278572c1f0f88a072 .centered-text-area { min-height: 80px; position: relative; } .u77e9617a1364cd3278572c1f0f88a072 , .u77e9617a1364cd3278572c1f0f88a072:hover , .u77e9617a1364cd3278572c1f0f88a072:visited , .u77e9617a1364cd3278572c1f0f88a072:active { border:0!important; } .u77e9617a1364cd3278572c1f0f88a072 .clearfix:after { content: \"\"; display: table; clear: both; } .u77e9617a1364cd3278572c1f0f88a072 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #E67E22; } .u77e9617a1364cd3278572c1f0f88a072:active , .u77e9617a1364cd3278572c1f0f88a072:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #D35400; } .u77e9617a1364cd3278572c1f0f88a072 .centered-text-area { width: 100%; position: relative; } .u77e9617a1364cd3278572c1f0f88a072 .ctaText { border-bottom: 0 solid #fff; color: #ECF0F1; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u77e9617a1364cd3278572c1f0f88a072 .postTitle { color: #2C3E50; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u77e9617a1364cd3278572c1f0f88a072 .ctaButton { background-color: #D35400!important; color: #ECF0F1; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https:\/\/eyqe9x962jf.exactdn.com\/wp-content\/plugins\/intelly-related-posts\/assets\/images\/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u77e9617a1364cd3278572c1f0f88a072:hover .ctaButton { background-color: #E67E22!important; } .u77e9617a1364cd3278572c1f0f88a072 .centered-text { display: table; height: 80px; padding-left: 18px; top: 0; } .u77e9617a1364cd3278572c1f0f88a072 .u77e9617a1364cd3278572c1f0f88a072-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u77e9617a1364cd3278572c1f0f88a072:after { content: \"\"; display: block; clear: both; }<\/style>\n<p><\/a><\/p>\n<div class=\"centered-text-area\">\n<div class=\"centered-text\" style=\"float: left;\">\n<div class=\"u77e9617a1364cd3278572c1f0f88a072-content\"><span class=\"ctaText\">See more:<\/span>\u00a0 <span class=\"postTitle\">4 Reasons to Avoid Threads From Meta<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"ctaButton\"><\/div>\n<\/div>\n<h3 id=\"ftoc-heading-6\" class=\"ftwp-heading\"><span class=\"ez-toc-section\" id=\"Accounts_Engaged\"><\/span>Accounts Engaged<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>3 Images <picture><img decoding=\"async\" data-expand=\"600\" class=\"lazyload\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1 1'%2F%3E\" data-src=\"https:\/\/external-content.duckduckgo.com\/iu\/?u=https:\/\/static1.makeuseofimages.com\/wordpress\/wp-content\/uploads\/2023\/08\/instagram-insights-overview-of-accounts-engaged.jpg\" alt=\"How to Use Instagram Insights to Understand Your Audience Better 12\" \/><\/picture> <picture><img decoding=\"async\" data-expand=\"600\" class=\"lazyload\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1 1'%2F%3E\" data-src=\"https:\/\/external-content.duckduckgo.com\/iu\/?u=https:\/\/static1.makeuseofimages.com\/wordpress\/wp-content\/uploads\/2023\/08\/instagram-insights-detailing-accounts-engaged.jpg\" alt=\"How to Use Instagram Insights to Understand Your Audience Better 13\" \/><\/picture> <picture><img decoding=\"async\" data-expand=\"600\" class=\"lazyload\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1 1'%2F%3E\" data-src=\"https:\/\/external-content.duckduckgo.com\/iu\/?u=https:\/\/static1.makeuseofimages.com\/wordpress\/wp-content\/uploads\/2023\/08\/instagram-insights-for-accounts-engaged-gender.jpg\" alt=\"How to Use Instagram Insights to Understand Your Audience Better 14\" \/><\/picture> <button class=\"lightbox__exit-btn icon i-close\">Close<\/button><\/p>\n<p>Accounts engaged refers to the number of accounts that have interacted with your content within the selected time period. Interactions include likes, saves, comments, shares, or replies.<\/p>\n<p>The number of Saves and Shares you get on your post indicates that you are doing something right. It suggests that your audience loves your content and is either eager to save it for later or share it with their friends.<\/p>\n<p>Encouraging your followers to like, share, and leave comments under your posts can help your engagement on the platform. Doing this will also help you build brand loyalty and nurture your relationship with your followers.<\/p>\n<h3 id=\"ftoc-heading-7\" class=\"ftwp-heading\"><span class=\"ez-toc-section\" id=\"Total_Followers\"><\/span>Total Followers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>3 Images <picture><img decoding=\"async\" data-expand=\"600\" class=\"lazyload\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1 1'%2F%3E\" data-src=\"https:\/\/external-content.duckduckgo.com\/iu\/?u=https:\/\/static1.makeuseofimages.com\/wordpress\/wp-content\/uploads\/2023\/08\/instagram-insights-overview-of-total-number-of-followers.jpg\" alt=\"How to Use Instagram Insights to Understand Your Audience Better 15\" \/><\/picture> <picture><img decoding=\"async\" data-expand=\"600\" class=\"lazyload\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1 1'%2F%3E\" data-src=\"https:\/\/external-content.duckduckgo.com\/iu\/?u=https:\/\/static1.makeuseofimages.com\/wordpress\/wp-content\/uploads\/2023\/08\/instagram-insights-showing-number-of-follows-and-unfollows.jpg\" alt=\"How to Use Instagram Insights to Understand Your Audience Better 16\" \/><\/picture> <picture><img decoding=\"async\" data-expand=\"600\" class=\"lazyload\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1 1'%2F%3E\" data-src=\"https:\/\/external-content.duckduckgo.com\/iu\/?u=https:\/\/static1.makeuseofimages.com\/wordpress\/wp-content\/uploads\/2023\/08\/instagram-insights-showing-most-active-times-of-followes.jpg\" alt=\"How to Use Instagram Insights to Understand Your Audience Better 17\" \/><\/picture> <button class=\"lightbox__exit-btn icon i-close\">Close<\/button><\/p>\n<p>Total Followers refers to your total number of followers on Instagram. It also shows the number of people who followed and unfollowed you within the selected time range. By clicking this menu, you can see the top locations of your followers, their age range, gender, and their most active hours and days of the week.<\/p>\n<p>The Total Followers Insight only reveals the number of unfollows, there are other ways to find out who unfollowed you on Instagram.<\/p>\n<p>Being familiar with this metric will help you know what\u2019s not working for your audience and you can review your strategy to retain and keep them engaged.<\/p>\n<h3 id=\"ftoc-heading-8\" class=\"ftwp-heading\"><span class=\"ez-toc-section\" id=\"Content_You%E2%80%99ve_Shared\"><\/span>Content You\u2019ve Shared<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>2 Images <picture><img decoding=\"async\" data-expand=\"600\" class=\"lazyload\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1 1'%2F%3E\" data-src=\"https:\/\/external-content.duckduckgo.com\/iu\/?u=https:\/\/static1.makeuseofimages.com\/wordpress\/wp-content\/uploads\/2023\/08\/instagram-insights-on-contents-shared.jpg\" alt=\"How to Use Instagram Insights to Understand Your Audience Better 18\" \/><\/picture> <picture><img decoding=\"async\" data-expand=\"600\" class=\"lazyload\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1 1'%2F%3E\" data-src=\"https:\/\/external-content.duckduckgo.com\/iu\/?u=https:\/\/static1.makeuseofimages.com\/wordpress\/wp-content\/uploads\/2023\/08\/post-insights-in-instagram.jpg\" alt=\"How to Use Instagram Insights to Understand Your Audience Better 19\" \/><\/picture> <button class=\"lightbox__exit-btn icon i-close\">Close<\/button><\/p>\n<p>This section shows you the content you\u2019ve shared for any selected time period. Right at the bottom of each post, you can see the number of likes each post got. You can click on each post to further see the breakdown of reach, interactions, and profile activity.<\/p>\n<div style=\"clear: both; margin-top: 0em; margin-bottom: 1em;\"><a class=\"u66965588e76beeea3f8898051e9d1bb1\" href=\"https:\/\/tekmonk.edu.vn\/bio\/how-to-find-your-hidden-messages-on-facebook-messenger\" target=\"_blank\" rel=\"dofollow noopener\"><\/p>\n<style>.u66965588e76beeea3f8898051e9d1bb1 , .u66965588e76beeea3f8898051e9d1bb1 .postImageUrl , .u66965588e76beeea3f8898051e9d1bb1 .centered-text-area { min-height: 80px; position: relative; } .u66965588e76beeea3f8898051e9d1bb1 , .u66965588e76beeea3f8898051e9d1bb1:hover , .u66965588e76beeea3f8898051e9d1bb1:visited , .u66965588e76beeea3f8898051e9d1bb1:active { border:0!important; } .u66965588e76beeea3f8898051e9d1bb1 .clearfix:after { content: \"\"; display: table; clear: both; } .u66965588e76beeea3f8898051e9d1bb1 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #E67E22; } .u66965588e76beeea3f8898051e9d1bb1:active , .u66965588e76beeea3f8898051e9d1bb1:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #D35400; } .u66965588e76beeea3f8898051e9d1bb1 .centered-text-area { width: 100%; position: relative; } .u66965588e76beeea3f8898051e9d1bb1 .ctaText { border-bottom: 0 solid #fff; color: #ECF0F1; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u66965588e76beeea3f8898051e9d1bb1 .postTitle { color: #2C3E50; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u66965588e76beeea3f8898051e9d1bb1 .ctaButton { background-color: #D35400!important; color: #ECF0F1; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https:\/\/eyqe9x962jf.exactdn.com\/wp-content\/plugins\/intelly-related-posts\/assets\/images\/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u66965588e76beeea3f8898051e9d1bb1:hover .ctaButton { background-color: #E67E22!important; } .u66965588e76beeea3f8898051e9d1bb1 .centered-text { display: table; height: 80px; padding-left: 18px; top: 0; } .u66965588e76beeea3f8898051e9d1bb1 .u66965588e76beeea3f8898051e9d1bb1-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u66965588e76beeea3f8898051e9d1bb1:after { content: \"\"; display: block; clear: both; }<\/style>\n<p><\/a><\/p>\n<div class=\"centered-text-area\">\n<div class=\"centered-text\" style=\"float: left;\">\n<div class=\"u66965588e76beeea3f8898051e9d1bb1-content\"><span class=\"ctaText\">See more:<\/span>\u00a0 <span class=\"postTitle\">How to Find Your Hidden Messages on Facebook Messenger<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"ctaButton\"><\/div>\n<\/div>\n<p>With this information, you become familiar with what type of content your followers enjoy, and equally important, the content that doesn\u2019t resonate with them.<\/p>\n<h2 id=\"ftoc-heading-9\" class=\"ftwp-heading\"><span class=\"ez-toc-section\" id=\"How_to_Check_Insights_for_an_Individual_Post_on_Instagram\"><\/span>How to Check Insights for an Individual Post on Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Next, let\u2019s go over how to check insights for individual posts on Instagram:<\/p>\n<p>3 Images <picture><img decoding=\"async\" data-expand=\"600\" class=\"lazyload\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1 1'%2F%3E\" data-src=\"https:\/\/external-content.duckduckgo.com\/iu\/?u=https:\/\/static1.makeuseofimages.com\/wordpress\/wp-content\/uploads\/2023\/08\/an-instagram-profile-1.jpg\" alt=\"How to Use Instagram Insights to Understand Your Audience Better 20\" \/><\/picture> <picture><img decoding=\"async\" data-expand=\"600\" class=\"lazyload\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1 1'%2F%3E\" data-src=\"https:\/\/external-content.duckduckgo.com\/iu\/?u=https:\/\/static1.makeuseofimages.com\/wordpress\/wp-content\/uploads\/2023\/08\/image-showing-where-to-view-insights-on-an-instagram-post-2.jpg\" alt=\"How to Use Instagram Insights to Understand Your Audience Better 21\" \/><\/picture> <picture><img decoding=\"async\" data-expand=\"600\" class=\"lazyload\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1 1'%2F%3E\" data-src=\"https:\/\/external-content.duckduckgo.com\/iu\/?u=https:\/\/static1.makeuseofimages.com\/wordpress\/wp-content\/uploads\/2023\/08\/an-instagram-post-insights.jpg\" alt=\"How to Use Instagram Insights to Understand Your Audience Better 22\" \/><\/picture> <button class=\"lightbox__exit-btn icon i-close\">Close<\/button><\/p>\n<ol>\n<li>From your profile, click on the post you\u2019d like to see Insights for<\/li>\n<li>At the bottom of the post, tap View Insights.<\/li>\n<li>You can now see your reach and how many likes, comments, shares, and saves your post received.<\/li>\n<\/ol>\n<p>You can also view insights for your reels and live videos, as well as calculate the conversion rate for your posts.<\/p>\n<h2 id=\"ftoc-heading-10\" class=\"ftwp-heading\"><span class=\"ez-toc-section\" id=\"How_Instagram_Insights_Can_Help_You\"><\/span>How Instagram Insights Can Help You<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You don\u2019t have to waste time creating content that doesn\u2019t work for your audience on Instagram. The Instagram Insights feature is free, and it\u2019s there to help you learn how your audience is interacting with your post.<\/p>\n<p>A high engagement rate suggests that your audience loves your post, while posts with fewer interactions indicate that it may not be striking a chord with them as much.<\/p>\n<p>Armed with this knowledge, you can:<\/p>\n<ul>\n<li>Rework your strategy by identifying what type of content attracts engagement.<\/li>\n<li>Optimize posting times by posting when your followers are most active.<\/li>\n<li>Cater to the preferences and interests of your followers.<\/li>\n<\/ul>\n<h2 id=\"ftoc-heading-11\" class=\"ftwp-heading\"><span class=\"ez-toc-section\" id=\"Learning_Your_Audience_Behavior_Through_Insights\"><\/span>Learning Your Audience Behavior Through Insights<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you know how to access Instagram Insights, you can better understand your audience and determine what\u2019s working for them (or not). This will make creating content easier and ensure that your growth strategy (whatever that means for you) is more effective.<\/p>\n<p>Categories: <a href=\"https:\/\/tekmonk.edu.vn\/bio\/tips\/\">Tips &amp; Tricks<\/a><br \/>\nSource: <a href=\"https:\/\/tekmonk.edu.vn\/bio\">Tekmonk Famous Biography<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this Article, We will know about How to Use Instagram Insights to Understand Your Audience Better. Please like and share if You are interested! <a class=\"g1-link g1-link-more\" href=\"https:\/\/tekmonk.edu.vn\/bio\/how-to-use-instagram-insights-to-understand-your-audience-better\/\">More<\/a><\/p>\n","protected":false},"author":1,"featured_media":388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"reaction":[],"adace-sponsor":[],"class_list":{"0":"post-387","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tips-tricks"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Instagram Insights to Understand Your Audience Better 2023<\/title>\n<meta name=\"description\" content=\"In this Article, We will know about How to Use Instagram Insights to Understand Your Audience Better. 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