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Twitch welcomes competition from rival platforms like Kick, as APAC Chief Content Officer Lewis Mitchell explained to us at Dexerto in an exclusive interview, arguing that their recent investment is beneficial. for the industry in general.
The early streaming wars saw giants jostling for industry leadership with blockbuster exclusivity deals being launched seemingly every week. With a constant effort to attract crowds and draw crowds away from competitors, these are certainly exciting times for fans across the globe.
For the most part, the first wave of this competition died out in recent years as Mixer was phased out, Facebook Gaming is scaling back its participationand Twitch largely continues to dominate the space as before. However, a new challenger entered the ring and reignited the fight. Kick has emerged as a new contender, one that doesn’t seem to be slowing down his powerful attacks anytime soon.
Whether it’s more lucrative revenue splits with content creators or more lucrative deals being passed on to the biggest online celebrities, we’ve seen a lot of ink deals by Twitch superstar as the competition ramps up once again in 2023.
Still, this competition is something the Amazon-backed streaming giant welcomes with a smile.
Kick/Unsplash: @joshuakettleKick continues to grow its active user base, and Twitch seems delighted by all involved.
In a recent conversation at PAX Australia 2023 with Twitch’s APAC Content Director, Lewis Mitchell, he outlined that, from their perspective, the competition is just another sign that they are on the right track as a company.
“The way we think about this is if you have people wanting to invest in the live streaming space, that means you’re doing something right. That means we are on to something good,” Mitchell said.
“Whenever you achieve something good, other people will follow and want to build on it, and that’s great.”
The recent surge of interest surrounding Kick doesn’t seem to be seen as a threat to Twitch’s foothold, and they don’t seem to really care about what rival platforms are doing on a day-to-day basis. Rather, as Mitchell explains, competition is simply another area of growth in the industry that benefits all participants.
“On our side, we continue to come to these events, listen [streamers], making sure we’re giving them what they need. As part of that, as the industry grows, you get other people involved and that’s great.”
For the sheer value attached to some of the landmark streaming deals in recent months, the dollar sign comes as no surprise for Twitch, Mitchell added. When asked if xQc’s $100 million non-exclusive deal surprised him, he replied, “honestly, no.”
“It’s just one of those things. We continue to focus on creators and what they need. Other people can invest the way they invest.”
Categories: Entertainment
Source: Tekmonk Bio
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